2018 Seat Arona FR – The Most Exciting Compact Crossover. 2018 Seat Arona FR – Drive, Interior and Exterior. Color: Desire Red.
The compact crossover segment has increased four-fold in size since 2015. Without a doubt, it is the in-trend segment due to the cars’ versatility to be driven with agility and comfort on all types of terrain, both in the city and on the motorway, even on unsurfaced tracks. The new SEAT Arona, which made its debut at the International Motor Show in Frankfurt is the Spanish brand’s answer to this ever increasing demand in the market.
But this isn’t just SEAT’s first compact crossover. The new SEAT Arona is actually the Spanish brand’s third launch of 2017, following the upgraded Leon and the new Ibiza and represents another step forward in the biggest product offensive ever carried out by SEAT. The Ateca and the future large size SUV also feature in this product offensive and the latter will see the light of day in 2018. To be more precise, the new SEAT Arona fits fantastically within the SEAT SUV range as the little brother, as it combines the advantages of its compact dimensions for use in the city with its SUV qualities for use outside the city to go wherever the driver needs to go.
The new SEAT Arona is as much an stylish, spacious, practical and comfortable car for Monday to Friday as it is adventurous, robust, sporty, and efficient for use at the weekend. All of this together with the applied technology in terms of safety and connectivity that is only normally seen in higher segments of the market, with its undoubtably attractive SEAT design without forgetting to mention its almost infinite number of options for the customisation of the dynamism, refinement and sportiness of the Spanish brand.
The Arona, exclusively built in Martorell in the plant with the largest production volume in Spain, will be a key player in SEAT’s range, strengthening the brand and increasing sales.
The new SEAT Arona, the second model after the SEAT Ibiza to be manufactured using the MQB A0 platform, stands out for many reasons thanks to its compact crossover dimensions, its spacious interior, its multitude of customisation possibilities and its advanced technology in safety and connectivity.
Far from being put into a specific category easily, the Arona is a lesson in versatility in itself. For its compact size, its modern design and the sense of safety and control that its elevated driver position offers, it is perfectly ready for day to day life in the city without forgetting to show its fun and adventurous side. With its added advantage of its bold crossover character, the Arona isn’t just any car but something much more.
The new SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both the city and the countryside, that is loaded with technology and that is comfortable, spacious, safe, dynamic, customisable, and all-purpose. It is a car that’s easy to get in and out of, and if that weren’t enough, a car in which your luggage can fit easily with no hassle whatsoever.
In terms of passive, active and preventive safety, the new SEAT Arona also marks a turning point in its segment. The Arona has many advanced driver assist systems at its disposal; systems that are common in superior segments such as Front Assist, Hill Hold control, Fatigue Detector, Rain and Headlight Sensors, Multi-Collision Brake without forgetting the possibility of adding Rear Cross Traffic Alert, Blind Spot Detection and its Park Assist system, which works for both parallel and bay parking and Adaptive Cruise Control (ACC) with Stop&Go function.
In terms of connectivity and comfort, we can find all the infotainment systems now well known and appreciated in other models of the SEAT range, such as Keyless Entry and Start System, precise and high-quality rear camera, premium 8” black panel touchscreen, wireless charger with GSM signal amplifier and BeatsAudioTM. The new SEAT Arona is of course a car that is completely connected thanks to its Apple Car Play, Android Auto and Mirror Link systems, without forgetting of course the SEAT DriveApp.
The new SEAT Arona will feature the new digital cockpit in 2018, offering a more modern versatile design, great functionality and all in all, a fantastic resolution. A part from that, turning to Amazon Alexa, the new SEAT Arona will integrate interactive voice service in 2018, developed by the well-known american company, while you are on the go.
