The Legendary Original 1967 Porsche 911 Targa – Production Line. Porsche introduced the 911 Targa at the International Motor Show in Frankfurt in September 1965. The Targa is neither a cabriolet nor a coupé, neither a hard top nor a saloon, but something completely new: the first safety cabriolet in the world with a fixed safety or roll bar.
Named after the Targa Florio
With the new concept, Porsche was responding to increased safety requirements for open-top cars in the American market, countering voices calling for cabriolets to be completely banned in the United States. When deciding on a name for the model, consideration was given to race tracks where Porsche has been particularly successful, quickly leading to Targa Florio – the road race in Sicily where Porsche has enjoyed great motorsport success since the mid 1950s. For a short while, “911 Flori” was under discussion, until Head of Domestic Sales Harald Wagner stumbled on the answer by asking the question: “Why don‘t we just call it Targa?” The Italian term also means “number plate”, but legend has it that this only came to light when the copywriters were working on the sales brochure. In August 1965, Porsche applied for a patent for the Targa concept and from autumn 1966 the Targa supplemented the Coupé for the 911, 911 S and 912 with resounding success. From the late summer of 1967, the Targa models could also be optionally ordered with a fixed and heated rear window made of safety glass in place of the fold-down plastic rear window. A solution that became standard equipment just a year later and which remained a feature of the targa more or less unchanged until 1993.
The first fully finished Targa prototype was ready in 1966 based on the 911 S of that year. It was presented to boss-man Ferry Porsche, son of company founder, Dr. Ferdinand Porsche, for evaluation as his daily driver. After getting Ferry’s approval, the company added the 911 Targa to the lineup for 1967.
Porsche 911 Targa Timeline:
1964: Porsche begins development on the first 911 Targa model before displaying its new model in concept form at the 1965 Geneva auto show
1967: The Porsche 911 Targa enters production after Ferry Porsche signs-off on his personal 1966 prototype 911 S Targa
1969: The early Targa’s soft-plastic rear window is replaced with a conventional glass unit with defroster
1994: The last traditional 911 Targa model with a manual, lift-out roof panel is sold as a 964 series model
1996: Porsche re-invents the Targa as a large, sliding sunroof panel that encompasses most of the roof area for the 993 series model
2014: The Targa returns to its conventional appearance with the 991 series 911, but adds electric-mechanical operation for convenience
2020: Porsche debuts the new 2021 911 Targa, with a similar roof to the previous generation, plus all of the new features and specs found in the standard 992-series 911 Carrera 4 and Carrera 4S lineup
#porsche #911_Targa #porsche_classic
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