The X-CAT DISC: The Puma shoe designed by BMW. In 2008 BMW unveiled the BMW GINA Light Visionary Model: a concept car with a seamless, flexible, fabric outer shell stretched over a movable substructure, whose functions were only enabled when actually needed. Its interpretation of familiar functional and structural concepts boldly questioned the philosophy of car design.
Now GINA has acted as the inspirational force behind a creative collaboration between Designworks and Puma. The result is the X-CAT DISC, the latest addition to Puma’s DISC footwear range. Designworks, a BMW Group subsidiary, provided the link between the partners and was charged with leading the design process in the development of this visionary shoe. “The approach was to look at every aspect of making a shoe and to try and reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise. Typically, it also speeds up change,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.
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