2024 Fiat Strada Pickup | Ranch, Ultra, Edizione 25 & Mopar Accessories. The pickup truck market can be divided into two eras: before and after the launch of the Fiat Strada. Undeniably, this model has been responsible for revolutionizing the segment. With its consistent history of introducing innovations to the category, the Fiat Strada remains the only pickup truck to lead the Brazilian market, being the best-selling vehicle in the country year-to-date. To continue this successful trajectory, the model arrives with special updates, including enhanced performance with a new turbo flex engine, design changes, a new version to expand the lineup, and even a special commemorative limited edition.
In 2023, as the Strada celebrates its 25th year, it reaffirms its groundbreaking status in the automotive market. Featuring a new turbo flex engine, the Strada offers improved performance, making it the world’s first B-segment turbo flex pickup truck. This engine, part of the award-winning turbo flex engine family developed by Stellantis, provides enhanced power and efficiency with its three-cylinder design, aligning with the downsizing trend. With 130 hp (125 hp with gasoline) and 200 Nm of torque, the engine enables the Strada to accelerate from 0 to 100 km/h in just 9.5 seconds, outpacing its competitors. The new turbo flex engine also integrates a Sport mode, altering the vehicle’s dynamics for a more responsive driving experience. Furthermore, the Strada’s lineup includes the Endurance version with the robust and efficient 1.3 Firefly engine, known for its economical fuel consumption and performance.
Adding to its appeal, the 2024 Strada lineup introduces the Ultra version, bringing sportiness and sophistication to the model. The Ultra stands out with distinctive features, including a bold red-framed grille and red-stitched front seats. Design enhancements extend to the exterior with a new front grille, integrated bumper, LED fog lights, and skid plate, creating a more robust appearance. The Ultra and Ranch versions also offer increased comfort with leather seats and leather-accented door panels. The Strada comes equipped with various safety features, including electronic stability control, Hill Holder, and TC+ for improved traction. Inside, it boasts advanced connectivity through the UCONNECT 7 multimedia system, automatic digital climate control, and a convenient wireless charging pad. The Strada’s superior cargo capacity, modular design, and off-road capabilities make it a versatile and practical choice for both work and leisure.
Celebrating its remarkable 25-year journey, the Strada introduces the Edizione 25 special edition with unique aesthetics. Limited to only 1,025 units, this edition is defined by its Gray Strato color with a black roof, enhancing its distinct appearance. Side decals and gloss black mirror caps complement the exterior, while the interior features red-stitched Ultra seats and a numbered badge to signify its exclusivity. Mopar accessories, including sport pedals, a practical Fiat Box organizer, and mud flaps, enhance both style and functionality for this commemorative edition.
0:10 Strada Ultra
2:34 Strada Ranch
4:18 Strada Edizione 25
6:00 Infotainment & cockpit
6:32 Mopar Accessories
Source : Fiat
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