Black Rolls-Royce Wraith Black Badge – Sophisticated Luxury Coupe. Black Rolls-Royce Wraith Black Badge – Interior and Exterior Details. Please Consider Subscribing.
More information about this Rolls-Royce Wraith Black Badge: /exoticcarsdubai/
Before considering Black Badge, it is vital to understand the roots from which it grew, and the trajectory Rolls-Royce took following the relaunch of the brand in 2003. The Goodwood era began with Phantom in 2003: a pinnacle saloon motor car that artfully recalled the grandeur and imperiousness of its forbears. Following Phantom’s launch and subsequent success, the marque’s specialists listened to a new tone of feedback. Clients requested a less formal expression of brand, which summoned the introduction of Ghost in 2009, the motor car that went on to become the best-selling Rolls-Royce in history.
Following the success of Ghost, Rolls-Royce consolidated the revival of the marque by attuning itself to the very different desires of an ascendant generation. These women and men demanded even more dynamic motor cars. Wraith, a gran turismo that channelled the more urgent nature of Rolls’ spirit was later followed by the all-terrain Cullinan – itself a pure expression of the marque, reimagined not just for a new client, but for a new purpose. Together, these cars, along with the introduction of a seductive drop-head coupé, Dawn, redefined Rolls-Royce’s ever-younger customer base, driving the company to unprecedented commercial success and injecting vibrancy and a renewed sense of purpose into one of the world’s most revered institutions.
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