NEW 2023 ferrari Purosangue Colors – Interior, Exterior and Configuration Options. The V12-powered SUV is the company’s first-ever four-door vehicle, and in true Ferrari fashion, it’s quite the showstopper. Suicide doors and dramatic styling elevate the Purosangue above the rest, and there’s a hearty helping of performance – 715 horsepower propels it to 62 mph in 3.3 seconds and delivers a top speed of 193 mph.
As many as 22 exterior colors are available, including the iconic Rosso Corsa (red), Giallo Modena (yellow), and Rosso Mugello (burgundy) solid hues.
If you want something more distinctive, the automaker also offers unique shades such as Verde British (British Racing Green) and Blu Corsa. Customers can also select from two special colors; Bianco Servino and Nero Purosangue. Being a Ferrari, the exterior enhancements extend to every bit of the car.
The roof, for example, is offered in three different looks. Those who want a conventional metal roof may specify this, although the carbon fiber finish is standard. This should appeal to keen drivers, as the lightweight option will lower the center of gravity and provide improved handling.
If you want a more luxurious experience, an electrochromic glass roof is also available, presumably at extra cost. Remember, Ferrari doesn’t indulge in specifying price – it’s simply too vulgar.
For now, the exterior elements and trim – including those wheel arch surrounds – can only be specified in carbon fiber. But, with enough influence and money, we’re guessing Ferrari’s Tailor Made program can equip the Purosangue with body-colored inserts or anything else that takes your fancy. Happily, there’s more choice when it comes to the wheels and brake calipers.
Three distinctive wheel designs are offered, all available with different finishes. As standard, the Purosangue comes equipped with the imaginatively named “Standard Rims.” There are three finishes on offer; silver, Matt Grigio Corsa, and Glossy Brilliant Silver. The Cerchi Forgiati design is paired with a Liquid Silver finish, while the attractive diamond-cut Cerchio Forgiato wheels can be specified in Diam Nero Opa or Diamant Glos.
Regardless of which design you go for, there are five caliper shades; aluminum, black, blue, Rosso Corsa, or yellow.
At the back, four oval tailpipes allow the Purosangue to sing the song of its people. Of course, this is customizable too. There are three variants, the ‘Standard’ exhaust pipes being the default option. The chrome finish may not be to everyone’s taste but, thankfully, upgrading to the ‘Sport’ exhaust provides a matte-effect silver finish – and presumably a more soulful bark, too.
Lastly, ‘Black Ceramic’ items are also available, and just pair nicely with a light, contrasting exterior color. As mentioned, Ferrari doesn’t specify prices for these extras, but we anticipate the available designs will carry a hefty price tag. It would be nice to see Ferrari add more choices, such as carbon fiber exhaust tips and different shapes.
Moving on to the interior, we find a smorgasbord of upholstery, colors, and even seat designs. Monied buyers can choose between standard or ‘Style’ seats, the latter of which certainly look classier. Leather, Alcantara, and semi-aniline hide can be specified for the plush innards, but choosing the soft aniline material limits you to just one color – Testa di Moro, a creamy light brown.
The other two can be had in a variety of colors, ranging from Cuoio and Tortora (soothing cream and brown tones) to racier red (Rosso Ferrari) and blue (Blu Medio) hues. There are some left-field alternatives, too, such as Beige Tradizione, a vivid, almost yellow Alcantara finish.
Even the carpets can be had in up to ten colors, and buyers can also specify embroidered floor, along with aluminum footrests.
The standard trim inlays are piano black so, to avoid inevitable scratches and a lifetime of polishing, we’d spring for the Carbon interior upgrade. While the configurator can provide endless hours of amusement for mere mortals such as ourselves, we’re guessing serious customers will prefer to customize their Italian SUVs with a dealer. Thousands have already placed orders, so will likely begin the specification process soon.
Here, we assume an additional bevy of personalization options are offered, along with bespoke paint options, upholstery materials, and more. It’s set to be the ultimate vehicle of its kind, and Ferrari has made sure the Purosangue will remain an exclusive vehicle, thanks to low volumes. “We don’t want to double our volumes,” remarked CEO Benedetto Vigna.
TIMELINE:
Exterior Colors 00:00
Roof Options 00:49
Carbon Exterior 00:56
WHEELS & CALIPERS 01:00
Brake Color 01:12
EXHAUST PIPES 01:22
Interior Color 01:28
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