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You Don’t Drive An Alpine A110, You Wear It


You Don’t Drive An Alpine A110, You Wear It. We’ve been lucky over the years to have had the chance to not only see a few Alpine A110s in the metal, but to actually drive them. As an office we’ve had this saying for a while that “you don’t really drive an A110, you wear it.” It’s somewhat of a running joke that has been tough to describe to outsiders. Any time the marque or model was mentioned, that phrase would come out and we’d all chuckle. That was until we decided to make a short film, the latest in our “Morning Coffee” series about what that experience is like.

The cockpit is so intimate, so snug, so perfectly purpose built that it’s akin to applying a wetsuit to yourself to go surfing. There’s a certain ritual to the way you have to prepare to get in the car, to turn the key in the ignition, the whole thing is just so personal.

This one is owned by our friend Jürgen Clauss, the man behind AlpineLab: “Sometimes, when stepping into my garage, and looking at my cars, I am surprised that it is already 30 years and the Alpine hasn’t worn out yet,” he explains from his German workshop that specializes in these small French sports cars. “I still like to look, drive, and work on these cars every day,” he says, “To me, it was always unique, always something special; you even had to have certain ergonomic prerequisites to drive an Alpine.”

You can visit Jürgen’s website to learn more about what he’s up to at alpinelab.de

Drive Tastefully®



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